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New York Fashion Week—an event synonymous with glamour, creativity, and innovation. This year, PrettyAF Cosmetics had the honor of debuting on one of fashion’s biggest stages, FRONTFR NYFW, showcasing our lashes and brand-new liners for designers: Killnana, Dria Dair, Kovid Kapoor, NotEqual, Darren Apolonio, Milarri, Chris Nick, and Ezra Couture. It was an experience filled with excitement, inspiration, and unforgettable moments.
Arrival and Preparation:
Our journey began with an early morning flight from Los Angeles to New York. As soon as we landed, we could feel the city’s energy fueling our excitement. Before the whirlwind of Fashion Week took over, we explored the iconic landmarks—gazing at the Statue of Liberty, walking through Central Park, and immersing ourselves in the vibrant streets of Manhattan. It was the perfect prelude to what would be an extraordinary week.
Friday was all about setting up and preparing for the big day. The Fashion Week team was incredibly supportive, making sure everything was in place. A special mention goes to Don, the head makeup artist and a longtime friend, who played a pivotal role in organizing the beauty setup. His expertise and creativity were instrumental in making our products shine on the runway.
The Big Day:
Saturday arrived, and the atmosphere was electric. Designers, models, and makeup artists were bustling about, creating a blend of chaos and creativity. It was a surreal experience to see PrettyAF lashes and liners being applied backstage, transforming each model with that final touch of elegance and drama.
We were thrilled to collaborate with an incredible lineup of designers at New York Fashion Week, each bringing a unique flair to the runway that beautifully complemented our PrettyAF lashes and liners. Here’s a closer look at the amazing talents we partnered with and how they incorporated our products into their stunning collections.
Designer Highlights:
- KILLNANA (Los Angeles) - Known for its eclectic and rebellious style, KILLNANA brought a youthful and edgy energy to the runway. Their collection featured a mix of bold prints, oversized silhouettes, and unexpected details. Our dramatic lashes perfectly matched this aesthetic, adding a touch of intensity to the models’ looks, which helped amplify the collection’s avant-garde appeal.
- DRIA DAIR (New York) - Emphasizing comfort and functionality with a chic twist, DRIA DAIR’s collection blended soft fabrics and minimalist designs. Our natural lashes and sleek liners provided the perfect subtle enhancement to complement the collection’s clean lines and understated elegance, receiving great feedback from attendees who loved the refined, yet eye-catching look.
- KOVID KAPOOR (New York) - Kovid Kapoor is celebrated for his innovative and contemporary designs that often merge traditional elements with a modern flair. Our fuller volume lashes added drama and sophistication, creating a perfect balance with his collection’s striking color palette and experimental cuts.
- NOTEQUAL (Brazil) - Hailing from Brazil, NOTEQUAL’s designs were all about celebrating individuality with vibrant colors, eclectic patterns, and unexpected textures. Our versatile lashes and liners helped enhance the models’ unique looks, adding depth and definition that matched the bold and creative spirit of the collection.
- DARREN APOLONIO (New York) - Darren Apolonio’s collection was a burst of color, playfulness, and unexpected silhouettes. Known for his fearless use of fabrics and daring designs, Darren’s looks were further elevated with our striking lashes, which added a dynamic finish to each ensemble, making them truly unforgettable on the runway.
- MILARRI (Manila) & CHRS NICK (Manila) - Representing the vibrant fashion scene of Manila, MILARRI and CHRS NICK showcased collections that balanced modernity with a touch of tradition. Our natural lashes were a perfect fit, adding a sophisticated edge to their pieces without overshadowing the intricate detailing that both designers are known for.
- EZRA COUTURE (Dubai) - Closing the night with grandeur, EZRA COUTURE’s collection was a display of opulence and elegance. Renowned for luxurious designs with rich fabrics and intricate embellishments, Ezra Couture’s looks were perfectly complemented by our fuller, dramatic lashes, adding an extra layer of glamor and allure that captured the audience’s attention.
These collaborations were not just partnerships; they were dynamic fusions of creativity that showcased the versatility and impact of PrettyAF products on such a prestigious platform. It was an honor to see our lashes and liners enhancing the beauty of models on the runway and bringing the designers’ visions to life.
Behind-the-Scenes Experiences
Fashion Week isn’t just about the runway; it’s also about the connections and behind-the-scenes moments that bring everything to life. From chatting with industry veterans to exchanging ideas with up-and-coming designers, every conversation was filled with inspiration. Watching the event unfold from the inside gave us a deeper appreciation for the dedication and effort that goes into creating such a spectacular showcase.
Exploring New York
Amidst the hustle and bustle, we found time to explore more of New York. Strolling through the streets of SoHo, marveling at the lights of Times Square, and savoring the unique energy that makes New York so special—it all added to the magic of our Fashion Week experience.
Reflecting on Our Journey:
Looking back, our debut at New York Fashion Week was not just a milestone but a celebration of how far PrettyAF Cosmetics has come. From a small idea to being featured on one of the biggest stages in the fashion world, it’s been a journey fueled by passion, persistence, and a lot of hard work.
We are immensely grateful for the support we’ve received from our customers, collaborators, and everyone who has believed in our vision. Being part of New York Fashion Week was a dream realized, and we’re excited for what’s to come. Stay tuned for more updates, behind-the-scenes stories, and new product launches as we continue to grow and evolve.
